# Kerpow > Kerpow is an AI social media assistant for busy UK businesses and small agencies. Give it your website and it builds your brand kit and strategy, writes on-brand posts, images and short videos, gets them approved and publishes to 15 channels. Kerpow is a trading name of UP-STRIDE, a UK company. Website: https://kerpow.io. App: https://app.kerpow.io. Contact: info@kerpow.io. ## Key facts - Category: AI social media management software (web app) - For: UK small businesses (including multi-location businesses and franchises) and small social media agencies (1 to 10 people). Sign-up asks which; agencies get client workspaces, white-label and two-step approvals - Onboarding: enter a website address; Kerpow builds the brand kit automatically - Publishes to 15 channels: Instagram, Facebook, LinkedIn, TikTok, YouTube, X, Threads, Pinterest, Bluesky, Google Business, Discord, Telegram, Slack, Mastodon, WordPress - Only approved posts are ever published; clients approve by magic link without an account. Autopilot and Ask Kerpow only create drafts - Price: free during the pilot; paid plans for 1 business, or agencies with up to 5, 15 or 30 clients - Language: British English ## Features ### Plan - [A brand kit from your website](https://kerpow.io/features#brand-kit) (for businesses and agencies): Type a web address. Kerpow reads the site and builds a full brand kit: logo, colours, fonts, tone of voice, content pillars, key facts and the social accounts linked from it. - [A strategy that learns](https://kerpow.io/features/ai-social-media-strategy) (for businesses and agencies): Kerpow writes a 90-day plan from the brand kit and what works for your industry: pillars, how often to post on each platform, and small tests to find what lands. Every month it reviews the results and suggests changes for you to accept. - [A calendar that fills itself](https://kerpow.io/features#autopilot) (for businesses and agencies): Plan a whole month in one go, or let Autopilot keep the calendar topped up. Posts follow the strategy and wait for approval, so the channels never go quiet and nothing goes out unseen. - [Ideas that are actually timely](https://kerpow.io/features#ideas) (for businesses and agencies): Kerpow watches the news in your trade, the weather, bank holidays and local trends, and shows what's working for similar businesses, then turns any of it into a post. - [Ask Kerpow](https://kerpow.io/features/ask-kerpow) (for businesses and agencies): Ask questions in plain English, like "which clients dipped this month and why?" or "what's working best for us?", and get answers from your real numbers, with one-click actions such as "fill next week". ### Create - [Posts that sound like you](https://kerpow.io/features/case-study-posts) (for businesses and agencies): Every caption is written from the brand kit and strategy, so it uses your voice, your proof points and your links. Each platform gets its own version, sized and formatted for that channel. - [Snap a photo, get a post](https://kerpow.io/features/photo-to-post) (for businesses and agencies): Business owners get a private link for their phone. Snap the finished job or the new product, say a few words, and Kerpow writes the post with the photos attached, ready to check. - [Designed graphics, images and carousels](https://kerpow.io/features/designed-graphics) (for businesses and agencies): Designed graphics with the post's real headline, your logo, colours and fonts, plus photos in your style, carousel slides and PDF documents for LinkedIn, all made from the post itself. - [Short videos that stop the scroll](https://kerpow.io/features#video) (for businesses and agencies): Fun brand videos with no presenter needed, and talking-head videos with a presenter who has given consent. You approve the stills before any video is paid for. - [Long video into shorts](https://kerpow.io/features/video-clips) (for businesses and agencies): Upload a talk, podcast, webinar or site walk-round. Kerpow watches it, picks the moments that work on their own and cuts each into a captioned 9:16 short for Reels, TikTok and Shorts. - [Owner videos without filming](https://kerpow.io/features#owner-video) (for businesses): The owner talking to camera from one photo: either a script read in a chosen voice, or their own voice note. Only with their recorded consent, and always labelled as made with AI. ### Approve - [Approvals without the chasing](https://kerpow.io/features#approvals) (for agencies and businesses): Clients approve, comment or ask for changes from a magic link. No logins, no email ping-pong, and a clear record of who approved what. ### Publish - [Publish to 15 channels](https://kerpow.io/features#publishing) (for businesses and agencies): Schedule once and Kerpow posts to every connected account, including the exact Facebook Page, LinkedIn company page and Google Business location. - [Google Business posts on autopilot](https://kerpow.io/features/google-business-posts) (for businesses and agencies): Keep your Google Business Profile busy with updates, offers and events, alongside your other channels, and see how people find you. - [Multi-location and franchises](https://kerpow.io/features#locations) (for businesses and agencies): Each branch keeps its own accounts, approvals and details. Write a post once and copy it to every location with the town, phone number and manager filled in. - [Link-in-bio page](https://kerpow.io/features/link-in-bio) (for businesses and agencies): One page for your Instagram and TikTok bio: your links and latest posts in your brand colours, with clicks counted and a QR code. ### Reply and grow - [One inbox for comments and reviews](https://kerpow.io/features#inbox) (for businesses and agencies): Reply to comments across platforms and to Google reviews from one place, with replies drafted in your voice. - [More reviews, and reviews that become posts](https://kerpow.io/features/review-requests) (for businesses and agencies): Email review requests to customers who agreed to hear from you, with one polite reminder. Good reviews become branded quote-card posts automatically, if you switch it on. ### Report - [Reports that win renewals](https://kerpow.io/features#reports) (for agencies and businesses): Monthly reports with your branding, as a link or a PDF, sent automatically if you like, plus competitor monitoring for each client. - [Your brand, not ours](https://kerpow.io/features#white-label) (for agencies): Approval pages, reports, the account-connection page and emails all carry your agency's name and logo, and emails can come from your own domain. - [Prospect audits that win clients](https://kerpow.io/features#audit) (for agencies): Run a quick social media audit for a business you'd like to work with, and send it as a branded link. A conversation starter that shows you know your stuff. - [Works with AI assistants](https://kerpow.io/features#ai-assistants) (for agencies and businesses): An MCP server and API keys let Claude and other assistants draft posts and read your calendar, with your permission. ## Plans after the pilot - Business (1 brand): Brand kit, strategy and Autopilot; AI writing, images and short video; Photo-to-post link, reviews and Google Business - Agency Starter (Up to 5 clients): Unlimited team seats; White-label approvals and reports; Everything in Business - Agency Studio (Up to 15 clients): Competitor monitoring; Prospect audits; Everything in Starter - Agency (Up to 30 clients): Everything in Studio; Priority support ## Pages - [Home](https://kerpow.io/) - [For businesses](https://kerpow.io/for-businesses) - [For agencies](https://kerpow.io/for-agencies) - [Features](https://kerpow.io/features) - [Pricing](https://kerpow.io/pricing) - [FAQ](https://kerpow.io/faq) - [For multi-location businesses and franchises](https://kerpow.io/for-multi-location) - [A social media strategy that gets better every month](https://kerpow.io/features/ai-social-media-strategy) - [Ask your social media a question](https://kerpow.io/features/ask-kerpow) - [Snap a photo. Say a few words. Get a post.](https://kerpow.io/features/photo-to-post) - [One long video. A week of shorts.](https://kerpow.io/features/video-clips) - [Keep your Google Business Profile busy](https://kerpow.io/features/google-business-posts) - [More reviews, without the awkward ask](https://kerpow.io/features/review-requests) - [One link for your bio, in your brand](https://kerpow.io/features/link-in-bio) - [Graphics that say what the post says](https://kerpow.io/features/designed-graphics) - [Posts built on proof, not puffery](https://kerpow.io/features/case-study-posts) - [Compare Kerpow](https://kerpow.io/compare) - [Kerpow vs Buffer](https://kerpow.io/compare/buffer) - [Kerpow vs Later](https://kerpow.io/compare/later) - [Kerpow vs SocialPilot](https://kerpow.io/compare/socialpilot) - [Kerpow vs Planable](https://kerpow.io/compare/planable) - [Kerpow vs Metricool](https://kerpow.io/compare/metricool) - [Privacy](https://kerpow.io/privacy) - [Terms](https://kerpow.io/terms) ## FAQ ### What is Kerpow? Kerpow is an AI social media assistant for busy UK businesses and small agencies. It builds a brand kit and a strategy from your website, writes on-brand posts, images and short videos for each platform, collects approval by magic link and publishes to 15 channels. ### Who is Kerpow for? Business owners who run their own social media and want it done well without spending hours on it, and agencies of one to ten people who run social media for several clients. When you sign up you choose a business account or an agency account; you can switch later. ### Does Kerpow post without my approval? No. Kerpow only publishes posts that have been approved, by you or by your client. Autopilot and Ask Kerpow write drafts, never live posts. Agencies can choose approve-by-default with a deadline for clients who want it, and sensitive topics and videos always need a person. ### How does Kerpow build a brand kit? You enter a website address. Kerpow reads the site's pages and visual identity, then fills in the logo, colours, fonts, tone of voice, content pillars, key facts and linked social accounts. You can edit anything, upload brand guidelines as a PDF, or fill the kit in by hand. ### Which social networks does Kerpow post to? Kerpow publishes to Instagram, Facebook, LinkedIn, TikTok, YouTube, X, Threads, Pinterest, Bluesky, Google Business, Discord, Telegram, Slack, Mastodon, WordPress. It can post to specific Facebook Pages, LinkedIn company pages and Google Business locations. ### I'm not a photographer. Where do the pictures come from? Three places: your own photos (snap them on your phone with your private link, no app needed), on-brand images and slides Kerpow makes for you, and short videos. AI-made images and videos are labelled where the platforms require it. ### Can Kerpow help us get more Google reviews? Yes. Kerpow emails review requests to customers who have agreed to hear from you, with one reminder and an opt-out in every email, and gives you a QR code for the counter or the van. Good reviews can become branded quote-card posts. ### We have several branches. Does Kerpow handle that? Yes. Each location keeps its own accounts, approvals and details such as town, phone and manager. Write a post once and copy it to every location with those details filled in. ### Do my clients need an account to approve posts? No. Clients get a secure magic link to a review page with your agency's branding. They can approve, comment or ask for changes without signing up. You can add your own sign-off step before posts reach the client. ### Can I white-label Kerpow? Approval pages, reports, the page clients use to connect their accounts and the emails they receive can all carry your agency's name and logo, and emails can come from your own domain. ### How long does it take to onboard a new client? Minutes. Paste the client's website and Kerpow builds their brand kit, finds their social accounts and drafts a strategy. Send them the connection link and the strategy link, and you're ready to plan their first month. ### Can Kerpow make videos? Yes: fun brand videos with no presenter, talking-head videos with a presenter who has given consent, owner videos made from one photo, and captioned shorts cut from your own long videos. You approve the stills before any AI video is paid for, and AI videos are always labelled. ### What does "Ask Kerpow" do? It answers questions about your posts and numbers in plain English, such as "how did we do this month?" or "who has nothing planned next week?", and offers one-click actions like writing next week's posts. Those actions only create drafts. ### How much does Kerpow cost? Kerpow is free during the pilot. Paid plans will cover one business, or agencies with up to 5, 15 or 30 clients, with unlimited team seats on agency plans. Prices will be announced before the pilot ends, and pilot users will hear first. ### Is my data safe, and who owns the content? Your brand kit, posts and media belong to you. Kerpow is run by a UK company under UK GDPR (see the privacy notice for the providers we use), and only posts to accounts you or your client connect. You can disconnect accounts at any time. ### Is Kerpow a UK company? Yes. Kerpow is a trading name of UP-STRIDE, a UK company. It is written in British English and built for UK businesses and agencies, with UK awareness days, bank holidays and review rules built in. ### Can I use Kerpow with AI assistants like Claude? Yes. Kerpow has an MCP server and API keys, so AI assistants and your own tools can draft posts and read your calendar with your permission.