It learns your brand rules
When you or your client edit a caption or ask for a change, Kerpow notices the pattern and proposes a brand rule, with the examples that prompted it. Nothing changes until you approve the rule.
Most AI tools write posts. Kerpow writes the plan behind them, tests what works for your audience, and suggests changes each month for you to accept.
Goals, customers, what you sell and what you'd rather not talk about. Kerpow already knows a lot from your website.
Content pillars with target shares, how often to post on each platform, the formats to use and the posts that go in the calendar.
Small experiments, such as two kinds of hook or two posting times, run in the background and pick a winner from your own results.
Kerpow reports what worked, proposes specific changes and waits for you to accept them. Every quarter it refreshes the plan.
When you or your client edit a caption or ask for a change, Kerpow notices the pattern and proposes a brand rule, with the examples that prompted it. Nothing changes until you approve the rule.
Starting points come from what works for your industry and each platform, then your own results take over as they come in.
Agencies can send the strategy to a client by link. Clients comment and answer questions without an account.
No. Monthly reviews and learned brand rules are proposals. You accept or reject each one.
Each test needs enough posts to be fair, usually several weeks. Until then Kerpow keeps the mix balanced and says when there isn't enough data yet.
Give Kerpow your website and get a brand kit, a plan and your first week of posts in minutes. Free during the pilot.