Strategy
The plan behind the posts, and it gets smarter every month.
Where: Client → Strategy
A 90-day plan: what to post about (pillars), on which platforms, how often, and small tests to find what works. It reviews itself monthly and suggests changes for you to accept.
How to use it
- 1Follow the setup guide at the top: it shows the next step.
- 2Answer the five quick questions, or press Suggest answers and check them.
- 3Press Write the strategy (about a minute), read it, then Approve it.
- 4Agencies can Send to client first, so the client comments without logging in.
What's on this screen
Setup guide
Seven steps from brand kit to approved posts, with the next one highlighted.
How your strategy becomes posts
Live numbers for each stage, from plan to published.
Content pillars
The themes to post about, with the share of posts for each.
Platform plans
How often to post on each platform, and the formats to use.
Tests
Experiments (hooks, formats, times) that pick a winner from real results.
Monthly review
What worked and proposed changes. Nothing changes until you accept it.
Ready to make some noise?
Give Kerpow your website and get a brand kit, a plan and your first week of posts in minutes. 3 months free for our first 20 beta testers.